Q&A with founder James Wilson
How long have you been riding bikes for?
Tell us about your first bike?
It was a bike that was handed down from a friend of my parents. No idea about the brand, but every kid before me painted it.
Did you have a favourite bike?
My current mountainbike is my favourite. The 2018 Scott Genius 700 Tuned. We (the bike business) are driven to improve. Almost every year since I started bikes have improved. This one takes this to another place.
What do you love about bikes?
Freedom, I feel that it is like flying.
How long have you been in the bike business?
Which is your favourite / Ride / Race / Trail / place?
What do you love about the bike business?
The people who are attracted to bikes are the type of folks I like to hang out with; driven, into precision, into machines, into the outdoors, into fitness, into the planet.
What are your top 3 skills related to working at Obsession?
1. Besides being Obsessed?
2. I think that steering the business is number one. I have a distinct vision on what customer service means. I work “IN” the store for much of the year and I really get a great feel for what our clients are asking for. That is where “Doing it Right, Right on Time.” came from. Sure I wrote it but really it was a reflection of what we were being asked to do.
3. Listening: I really like to listen to our client’s stories and try to understand how we can help out. I do my best to build that into our culture — listening and helping.
If you were to travel on a bike anywhere in the world where would that be?
I love riding in Peru but I really feel that I need to ride in Nepal.