Bike servicing

Our Staff


The sum is greater than its parts. That is how we work. Therefore, our staff group is complete with: Experience, Knowledge, Compassion, Empathy. We want to listen to you and find solutions to whatever it is you are searching for. But above all else we are passionate to share that which we all love — the bike!

James Wilson

James Wilson

Q&A with founder James Wilson

How long have you been riding bikes for?
48 years

Tell us about your first bike?
It was a bike that was handed down from a friend of my parents. No idea about the brand, but every kid before me painted it.

Did you have a favourite bike?
My current mountainbike is my favourite. The 2018 Scott Genius 700 Tuned. We (the bike business) are driven to improve. Almost every year since I started bikes have improved. This one takes this to another place.

What do you love about bikes?
Freedom, I feel that it is like flying.

How long have you been in the bike business?
27 years.

Which is your favourite / Ride / Race / Trail / place?
Huaraz, Peru.

What do you love about the bike business?
The people who are attracted to bikes are the type of folks I like to hang out with; driven, into precision, into machines, into the outdoors, into fitness, into the planet.

What are your top 3 skills related to working at Obsession?

1. Besides being Obsessed?

2. I think that steering the business is number one. I have a distinct vision on what customer service means. I work “IN” the store for much of the year and I really get a great feel for what our clients are asking for. That is where “Doing it Right, Right on Time.” came from. Sure I wrote it but really it was a reflection of what we were being asked to do.

3. Listening: I really like to listen to our client’s stories and try to understand how we can help out. I do my best to build that into our culture — listening and helping.

If you were to travel on a bike anywhere in the world where would that be?
I love riding in Peru but I really feel that I need to ride in Nepal.

Meet our staff

Obsession Bikes Logo

Liam Howley

Obsession Bikes Logo

Tony Burke

Obsession Bikes Logo

Evan Mant

Obsession Bikes Logo

Maddie Pollock

Are you interested in joining our Obsessed team?

Visit our Jobs page to see our current job postings.

James Wilson Get in touch
I endeavour to answer all enquiries within 24 hours on business days.
James WilsonContact James